As the Lead Content Editor, I managed and led the social team to help define Kenneth Cole’s social brand identity. The goal was to a new vision, story, brand tone, and strategy for the brand’s social media accounts. Worked cross functionally and closely with creative leads, editors, graphic designers, creative and art directors to execute each social content. I was able to be creative, innovative and strategic with how we used our assets organically, paid and through influencer partnerships for each social outlet. Not only was it fun collaborating with different teams within the company but seeing the work we created, helped increase the social media engagement, online sales, and brand awareness for the company.